Brand Identity Design

MT>Ventures - Gaming Industry Consultancy (5 months)

MT>Ventures is a subsidiary McCarthy Tétrault. They provide legal and strategic counsel to start-ups. Positioning themselves in an almost accelerator model, they offer access to a validated suite of services that help clients grow their company and focus on the vision. I worked with stakeholders to develop a brand identity that worked with the brand positioning developed by BenSimon and as an extension of the McCarthy Tétrault line. This was achieved with strong shapes and tones to emphasis the possible growth.